Industrial Design

The Industrial Designers Society of America defines Industrial design (ID) as “the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer. Industrial designers develop these concepts and specifications through collection, analysis and synthesis of data guided by the special requirements of the client or manufacturer. They are trained to prepare clear and concise recommendations through drawings, models and verbal descriptions.

Industrial design services are often provided within the context of cooperative working relationships with other members of a development group. Typical groups include management, marketing, engineering and manufacturing specialists. The industrial designer expresses concepts that embody all relevant design criteria determined by the group.”

There are important points to note in this definition:

• ID is a professional service: You can count on Anza to meet or exceed your expectations and needs. We are committed to a level of service that is second to none. Reliability, flexibility, effectiveness, responsiveness; these are but a few words that describe our level of professionalism to our clients.
  
• Drawings and models: Your products are three dimensional, so should your creative process. We work in 3D as quickly as possible with SolidWorks being our choice of software. 3D files can be exported for evaluation of the form right at your own desktop. We have a complete in-house model shop to bring ideas to life for thorough hands-on evaluation.
  
• Cooperative working relationships: Our staff has the unique ability to understand the various points of view necessary to get a product to market. No egos here; you’re the client and you can expect a great level of cooperation.

We have a “no-nonsense” approach to design. In broad terms, we use a four step process: listen, conceptualize, refine and finalize. You know your needs; we will listen to them and apply them during the conceptual phase. These are presented to you for evaluation. If there’s a concept (or more) that you feel fits the need then we can refine it further. Again, you will evaluate for approval to move forward to finalization. The process is in your hands; our role is to help you take the ideas and bring them to life.